Crowd Funding

Raise capital by turning the public into your investors, advocates, and customers

What Is Crowdfunding?

Crowdfunding is a method of raising finance by collecting small amounts of capital from a large number of individuals — typically via online platforms. It’s an effective way for startups, growing businesses, and innovative projects to access funding while also building brand visibility and a loyal community of early supporters.

There are different types of crowdfunding, including equity crowdfunding (where investors receive shares in your business) and reward-based crowdfunding (where supporters receive products or perks).

At The Funding Group, we help businesses plan, launch, and manage successful crowdfunding campaigns that attract attention and unlock funding from the public.

Types of Crowdfunding

We support clients in choosing and executing the right crowdfunding strategy for their business:

Equity Crowdfunding

  • Raise funds in exchange for company shares

  • Ideal for startups and early-stage businesses with growth potential

  • Hosted on platforms like Crowdcube and Seedrs

  • Attracts both retail and professional investors

  • Can be SEIS/EIS eligible for added tax appeal

Reward-Based Crowdfunding

  • Offer backers a reward (e.g., early product access or merchandise)

  • Ideal for launching consumer products or creative projects

  • Platforms include Kickstarter and Indiegogo

  • No equity or repayment required

Debt-Based Crowdfunding (Peer-to-Peer Lending)

  • Raise loan funding from multiple individual lenders

  • Repaid over time with interest

  • Suitable for more established businesses with reliable cash flow

Typical Terms & Key Features

  • Raise Amount: £10,000 to £2 million+

  • Funding Type: Equity, debt, or rewards-based

  • Campaign Duration: Usually 30–60 days

  • Investor Incentives: Equity shares, rewards, or interest returns

  • Eligibility: Strong business case, compelling story, and clear growth plan

  • SEIS/EIS: Often used with equity crowdfunding to attract tax-conscious investors

We support businesses with campaign planning, pitch creation, video development, and platform management.

Who Can Use Crowdfunding?

Crowdfunding is ideal for:

  • Startups with a compelling product, service, or story

  • Scale-ups looking to engage a community of advocates and investors

  • B2C brands launching new consumer-facing products

  • Businesses eligible for SEIS/EIS seeking early-stage investment

  • Companies wanting to validate demand before launch

It’s especially powerful for brands that want to combine funding with marketing momentum and customer loyalty.

Benefits of Crowdfunding

  • Raise funds and grow your audience at the same time

  • Validate your business idea with real market interest

  • No traditional bank loans or VC required

  • Build brand awareness and social proof

  • Retain more control over your business vs. traditional equity deals

  • Attract media coverage and investor attention

Crowdfunding isn’t just about the money — it’s about building a community that believes in your mission.

Thinking About Launching a Crowdfunding Campaign?

The Funding Group provides expert support in preparing your business for crowdfunding success — from refining your pitch and selecting the right platform, to campaign promotion and investor engagement.

Get in touch today to explore whether crowdfunding is right for your business.