Privacy Policy

At The Funding Group, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our digital marketing campaigns.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you. This falls into two categories:

A. Information You Provide to Us

  • Contact & Enquiry Data: Name, email address, phone number, and any details you submit through our contact forms, quote calculators, or enquiry pages (such as our bridging loan enquiry forms).

  • Marketing & Communication Preferences: Your preferences in receiving marketing from us and your communication choices.

B. Information Automatically Collected (Cookies & Tracking)

When you visit our website, we automatically collect certain technical data via cookies, web beacons, and tracking pixels, including IP addresses, browser types, operating systems, and device identifiers. Your interaction with the website, including pages visited, links clicked (such as WhatsApp buttons), time spent on pages, and referring URLs.

2. How We Use Your Data

We use the information we collect to operate our business efficiently and provide you with a tailored experience. Specifically, we use your data to:

  • Respond to your enquiries and fulfil your requests for services.

  • Monitor, analyse, and optimise website performance and user experience.

  • Prevent fraudulent transactions and secure our technical infrastructure.

  • Deliver relevant advertisements and measure the effectiveness of our marketing.

3. Tracking, Analytics, and Data Sharing with Third Parties

To optimise our digital advertising and understand user behaviour, we securely share certain pseudonymized web tracking data with third-party advertising and analytics networks.

A. Google (Google Analytics 4 & Google Ads)

We use Google Analytics 4 (GA4) and Google Ads Conversion Tracking to understand how users interact with our site and to measure the performance of our paid search campaigns.

  • Data Shared: Google collects device data, browser data, IP addresses, and on-site actions (such as form submissions or clicks).

  • Purpose: This data allows Google to help us track conversions, optimize our ad bidding strategies, and serve targeted ads based on your past visits to our website.

  • Opt-Out: You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

B. Other Third-Party Platforms

We may use other trusted third-party applications to handle specific business functions (such as appointment scheduling tools, customer relationship management (CRM) systems, or website hosting platforms). These processors only have access to the personal data necessary to perform their explicit functions and are bound by strict data-protection agreements.

4. Marketing Consent & How Your Data is Used

If you explicitly consent to receive marketing communications from us (by ticking an opt-in box on our forms, signing up for a newsletter, or opting into promotional updates), your data will be handled as follows:

  • Email and SMS Campaigns: We will use your name, email address, and/or phone number to send you promotional offers, industry updates, educational content, or news about our services.

  • Personalisation: We may use your past data or enquiry history to ensure the marketing materials you receive are relevant to your specific business needs.

  • No Third-Party Selling: We do not sell, rent, or lease our marketing lists to third parties. Your marketing data stays with us and our direct email service providers.

  • How to Withdraw Consent (Opt-Out): You have the right to withdraw your marketing consent at any time. You can do this instantly by clicking the unsubscribe link at the bottom of any marketing email we send you, or by contacting us directly at info@thefundinggroup.co.uk.

5. Data Retention & Security

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. We implement appropriate technical and organisational security measures to protect your data from unauthorised access, alteration, or disclosure.

6. Your Data Rights

Depending on your geographical location (such as the UK, EEA, or California), you may have specific statutory rights regarding your personal data, including:

  • The right to access the personal data we hold about you.

  • The right to request that we correct inaccurate data.

  • The right to request that we delete your personal data (‘the right to be forgotten’).

  • The right to object to or restrict certain types of data processing.

  • To exercise any of these rights, please contact us using the details below.

7. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at:

Last Updated: 3 June 2026